Water purifier market ushed in the outbreak of t intelligenc

  After the rise of the domestic water purification equipment can be traced back 2011 years ago, as peoples drinking water safety awareness, and gradually improve the relevant laws and regulations. Drinking water from the water 70 and the "new national standard" has been enacted over the past two months time, on the one hand cohabitation, wayward named bottled water and bottled water market gradually standardized, on the other hand more and more consumers will look transfer to a water purification products. In the drinking water market is showing signs of age old and new alternate.

   After a five-year period of market pioneering, domestic water purifier market has finally ushered in the outbreak. With the same time, users of the water purifiers attitude has become more rational, the ability to purify water purifier in addition to the key indicators outside, intelligent user experience has become the next focus of the influence of consumers.


鍑€姘村競鍦鸿繋鏉ョ垎鍙戞湡 鏅鸿兘鍖栨垚绔炰簤閲嶇偣

   a sales contrarian rose water purifier market ushered in the outbreak of the

   In the overall downturn in the consumer electronics market situation, water purification equipment is still maintained high-speed growth trend. From a forecasting data, from 2016 to 2020, the water purifier market is expected to maintain a 47% compound annual growth rate, the size of the water purifier 2020 more than 139 billion yuan, is already an invisible hundred billion market .

   A survey data show that only 25% of consumers are satisfied with water quality in the home, there are 46% of people worry about dirty drinking water, water purification and utilization of urban households is less than 2 %. Early water purification products, more or less benefit from water pollution and green card, after five years of market education, clean water is no longer stay in the assembly stage, the major water purifier manufacturers have sights on the purification capacity on. From the United States, millet, Bole treasure and many other products of view, compared to conventional water purification methods, have adopted four filters purify that water to filter into the PP cotton filter sediment, rust and other macromolecular impurities, then after arrival activated carbon for adsorbing chlorine, and colloidal heterochromatic odor removal, PP cotton cartridge filter and then into the carbon particles, after the last booster pump pressurized hazardous substances by Dow after the reverse osmosis membrane filter out bacteria, heavy metals and other purification complete water out. Indeed, the introduction of relevant standards and enhance the ability of clean water will undoubtedly accelerate the popularization of water purifier.

   In this context, the line began to receive water purifier dealers attention, many brands of water purification product line appears at the mall. At the same time, Jingdong, Lynx and other electricity supplier channels has become an important source of water purifier sales, such as BoLe Bao water purifier made 20,890,000 results when Jingdong crowdfunding March last year, Orville cloud network data shows the water purifier sales growth Jingdong Mall, Lynx mall nearly two years were more than 100%. Channel performance of the water purifier market is strong outbreak of another portrayal.

   However, after a long barbaric growth, the current water purifier manufacturers have more than 4000, but the price and quality of the water purifier is still uneven, the proliferation of counterfeit products on the market, the industry seq charge and good things happened quite frequently. Fortunately, the introduction of drinking water standards, enabling users to be more transparent in the purchase of water purification products, while the outbreak of the market, but also doomed the user experience will be the biggest incentive to vote with their feet.


鍑€姘村競鍦鸿繋鏉ョ垎鍙戞湡 鏅鸿兘鍖栨垚绔炰簤閲嶇偣

   Second, the new battlefield intelligence and user experience water purifier market

   The traditional water purification products achieved by the function is only on water quality evolution, and this is not only contrary to the current trend of intelligent, high-frequency product does not conform to usage. Especially for water purification products that are likely to contact every day, the water purification capability in case of a draw, intelligent and user experience becomes more important.

   With additional features become competitive water purification products. As the market continues to heat up, personalized, diversified consumer has highlighted, Innovation, and quality into the mainstream. For water purifier is especially true, clean water is a major pain point users at the same time there are many users "itch points", and how to solve these users "itch points", becoming a water purification products can No move a key factor in consumers.

   As previously mentioned, there are currently more than 4,000 on the market water purifier manufacturers, products covered by up to tens of thousands of subsection, to exclude substandard inferior products, how to get out of the homogenization of the product each issue has become a water purifier brand thinking.

   Unlike other vendors on water quality, water temperature, water pressure, water flow and other data, "obsessed" Bole treasure these user parameters affecting user habits intimate features integrated into the product. "3 seconds" direct drinking warm water, for example, will seize on this tedious steps "take water filtration, water heating, thermostats", with the water purifier "water" advantage, using a new type Bole treasure acceleration electric metal film, to achieve a "that was filtered off, i.e. hot drink."

   In addition, according to common scene waterTemperature profile 4 is provided, for example, water can then dry mouth, farewell waiting process, the thermostat is set for 50 degrees of pain for the baby red dot milk, tea and when the user needs can be adjusted between 75 to 90 degrees temperature, of course, needed in the cooking water.

   difficult to find, adapt to user habits for product sales opened the gap, and the use of the intimate functional changes in consumer behavior, bring their experience more convenient, but it is to increase user stickiness of Fuji Dharma.

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