Our household water purification 2017 - Market situion analy

  2017 our household water purifiers - Market situation analysis Published: at 15:57 on September 4, 2017 Hits: 703

In recent years, environmental pollution caused by economic development, safety of drinking water become impossible to ignore problem, but also for the rapid rise of the water purification industry to provide development opportunities. The overall size of the water industry continues to expand, with a total production of water purifiers, sales increased a lot, coming more and more into the business, which will usher in new opportunities for development of water purification industry in 2017. Following on with a home water purifier market Analysis of the industry now.


1 store operators: strong cost high dependence


In recent years, water purifier sales channels concentrated in stores, with a certain strength and reputation water purifier business picked up speed stationed in large stores. Insiders believe that: brand water purifier brand stores choose to open in the store, on the one hand to take advantage of the powerful appeal of the store to create their own brand influence; on the other hand takes into account the store environment, marketing and service system, etc. easy-to-business operations. But with store rents rising, stores continue to shop, raw materials, logistics costs are growing. Rise, bringing the high cost of water purification industry sources. In the relationship between water purifier and stores, companies can not help but have several dependent helpless.


2 operated stores: economic, labor costs increased


In recent years, the focus of a growing number of water purifier business development on the independent store operation and management. A water purifier brand chairman, said: "First, improve service standards store platform, and second constrained bad behavior of the store through a unified price system through a unified quality assurance system, unified standards of service, as well as public common concern. , supervision, and this is what we want to build the store model. "


in fact, opportunities and adjustment mode operated stores exist, like a double-edged sword development operated stores, the economic channel operated stores , labor costs will become an important factor test for enterprise development. Todays society, a need to store labor costs are also increasing. Also, training is also an important investment in every store support costs. The number of unit cost is high, the cost becomes higher unit sales, the channel seems to be a vicious circle.


3 electricity supplier channels: a mixed blessing


many companies began to test the water purifiers water and electricity supplier channels, but currently no one has worked out methods and a model for development. Online sales of water purifiers too difficult, first of all, the product itself, the price difference between products that do a very heavy price for online and offline, even want to open up the Internet specifically for the product, product line, post-marketing mode, logistics, warehousing, risk is very large . Second, the price of existing products to get online sales, online price system under the hard-line operation.


Therefore, the current consumer demand for safe drinking water, has been much higher than the price-sensitive. In this context, high-quality water purifier market a bright future.

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