No market has the potential to facehe embarrassment of howde
With the improvement of peoples health awareness, people put a higher water quality requirements. Therefore, the continued weakness in home appliances, water purifier has become increasingly popular. However, the low penetration of water purifiers embarrassment has plagued water purification industry.
face potential embarrassment of non-market water purification industry how to deal with (Photo from Internet)
water purification products, becoming the home appliance market growth the new engine, its potential is beyond doubt. But compared to developed countries, more than 70% penetration rate, only about 5% of the country, the gap is quite large. Water purifier development for so many years, but always remain low penetration rate, has many problems.
domestic water purifier industry started late, the relevant standard is imperfect, the lack of necessary supervision. Market was mixed, mixed products, and often take frequent speculation concepts, such as "ecological water", "activated water" and difficult for consumers to discern.
In general, consumers in deciding factor in choosing a water purifier, the brand and the price is in the first place. At present, domestic water purifier brand has more than 4000, most of the production of small and medium enterprises, market concentration is low.
Moreover, because the water purifier is one of two remaining cake home appliances, an annual increase of water purifier business is still rising, many of which are no health documents relating to business, resulting in products of varying quality.
In December 2015, the State Administration of Quality Supervision on 27 purifier sampling of enterprises, failed enterprises accounted for nearly half as many as 13. Product quality problems, is a big market hinder the development of the water purifier.
product quality issues, but also in water purification technology is relatively backward, truly independent research and development capabilities, to master the core technology of manufacturing one of the few companies, while foreign brand water purifier water purification technology leader in at least 30 years.
In addition, after-sales lag is also one of the major bottlenecks in the development of the water purifier market in my country. Because unlike other home appliances water purifiers, can do a sale, the user during use, the need for regular replacement of filters, to avoid secondary pollution. This requires manufacturers have good after-sales service, the majority of domestic manufacturers currently still below standard. One of the reasons
lack of consumer awareness of water purification products, but also the low penetration. Because of theLack of understanding of water purifier, often too much attention when buying the brand and price, while ignoring the maintenance of post-use issue, after using satisfaction is low, consider the role of small water purifier.
With increasing consumer understanding of water purifier, the demand for water purifiers will be further released. Future, water purification industry towards the needs of technology, centralization, specialization, brand development, uniform quality standards in order to get rid of potential market without the embarrassing situation. (Source: Tuba rabbit mesh)
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