Standing above the crowd toakthhigh water purifier should bp
water purifier, to make people feel a tall, many manufacturers and dealers are also determined to create a domestic high-end brands, some successful, some poor imitation like a dog. In fact, water is consumer demand hard every day, although water purifier popularity is not high now, but the future will be water purifiers and water dispenser, become household appliances essential goods. So this, in the end popular brands tend to be more water purifier market, but the high-end brand also has its own point of profitability and brand, we mainly discuss today a water purifier brand take the high road to do What preparations.
mad water purifier should be prepared to take the high (Photo from Internet)
First, extract the coordinates, precise positioning
[ 123] value proposition of high-end products can be considered from three aspects:
First, the demands of foreign consumers: for example, to show off, such as the iPhone is now sought after products.
The second is to meet their internal demands: for example, special hobbies, collections. Like some distinguished works of art, handicrafts, ornaments and so on.
The third is able to produce high value on their own, such as helping to bring health and other aspects of themselves and their families.
you put a good value proposition, Mozhun consumers most sensitive nerve of the time, the price is just a word games.
Second, establish a reputation, public relations hype
high-end consumer products, word of mouth more than anything else. We have to do is establish a reputation, and took him out of speculation.
marketing of high-end home products follow the principle of "first, advertising second public relations," the. We know that only by the high density of advertising bombing in a short time is not high-end home products brands. More high-end home products rely on word of mouth, word of mouth and public relations is to rely on to complete. For example, held a reception on the market, client party, or take business marketing, word of mouth to let this high credibility publicity strategy to become the high-end home products brand marketing, lubricants and propellant. Such as Rolls-Royce cars in mainland China and Hong Kong, will make extensive use of public ways to lower costs and establish a good brand image and publicity - this promotion model, just to further consolidate the product of consumption loop, has been confirmedIs effective marketing.
Third, the manufacturing Drawings, eye-catching
For high-end water purifiers, show marketing is to create an appropriate topic and widely disseminated, and good product packaging, on the shop waiting consumers door. Before the door of consumers, text and image information on the product has been established corps, took turns to attack over the consumer world, information media and marketing bombing in advance of the creation of a very fascinating image of their brand.
Fourth, the top user, the spiritual leader of
For a long history of high-end home products brands, those noble social status, with user-era influence, such as royalty, famous politicians, and other writers might only be like the original brand products, but also inadvertently achievements of the added value of these brands. Today, they have become more influence consumer brand spokesperson. So water purifier high-end market in order to make a difference, we need to use the circle effect, bring products to the circle, thereby affecting the entire circle.
Fifth, value-added services, indirect points
foreign top brands of ultra-high service located in Tokyos Ginza production of a certain high-end home stores, a Sunday will be free for the customer to shop supply of champagne. And now already become a marketing tool widely used by many high-end stores. Moreover, they also offer a 100% pure fresh juice customers who do not drink now made. Both would be holding similar site orders fashion show in Japan, which also provides catering services, catering mainly waiter service is our salesperson. That is also the same time acting as a salesperson waiter duties, which has become the norm in the high-end top brand household products field.
six top design, feel the pulse of culture
Creative remains crucial, because the high-end water purifier must to attract consumers with new design ideas and inspiration. However, high-end water purifier manufacturers must closely integrated design inspiration, customer needs and opportunities of the three. To carry out the design according to the market trends is the first step to a combination of creativity and business. Louis Vuitton (LV) to capture the European and American consumers are keen on Japanese pop culture, so inviting Japanese artist Takashi Murakami launched cherry handbags, received by the market. Secondly, it is necessary to find the right stage for those mad wanton vertical design, but also adhere to the business to focus on more mainstream designon.
Seven, specification details, showing the noble
concept of brand delivery to customers, but not arrogant store is the place where brands and consumers a real contact. Even if the business person or designer devoted his whole life to create a high brand image, but a service alone, it may directly affect the brand image, even the long-term accumulated history of the brand suffer a fatal blow.
本文由Huawei water purifier发布于Agency cooperation,转载请注明出处：Standing above the crowd toakthhigh water purifier should bp